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You may be aware of Lay's Chips contest to create a new potato chip for the masses (and award a million dollars while doing it).

The three flavors are Cheesy garlicbread, the spicy Sriracha, and that regional favorite Chicken&Waffles.

Of course, the buzz around (and the one I have tried) is Chicken&Waffles.



So?

I will say that I didn't like it, and after a half-dozen i was done.  That opinion wasn't unanimous in the office though.

To me, it was too salty for a dessert chip and too sweet for a potato chip.  I heard Guy Fieri describe these chips as tasting like 'burned ice cream cones" and that is probably the closest description to what I thought.

I think trying to capture the flavor of these two distinct things is a bit more challenging than throwing a couple of flavors together.  The chip appears to be a mix of chicken bouillon flavor and maple syrup taste, which yes, in theory, does fulfill both sides represented.

I think the chip could have been served better by reaching more into a chicken flavor (and if not that extreme, then the other) instead of trying to meet in the middle.

In any case, while I would never buy these chips.  I would consider this a resounding success.  These chips are the most buzzed about food product that I have seen for a long time.

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