I was in Clinton County, Illinois so I saw this Stag Beer ad. (Not my pic)

Wow, okay.
I suppose this means that it's like a craft brew? Not for beginners? Hmmm...
Stag is the local brew. It was a St Louis region beer and if you dig into archives you can even find Mr Magoo advertised it.
Anyway, they seem to embrace some weird irony in their ads.
If you dig deeper into the company history. They were a big player in the St Louis beer market, and advertised with the St Louis Cardinals (and announcer Harry Carrey) up until Busch bought the team (and subsequently renamed Sportsman Park as Busch Stadium).
The parent company Falstaff's height was in 1966, but fell afterwards, ending up being bought by Pabst until it was eventually phased out.
Stag is back but it's impact is generally these few counties where I grew up,

Wow, okay.
I suppose this means that it's like a craft brew? Not for beginners? Hmmm...
Stag is the local brew. It was a St Louis region beer and if you dig into archives you can even find Mr Magoo advertised it.
Anyway, they seem to embrace some weird irony in their ads.
If you dig deeper into the company history. They were a big player in the St Louis beer market, and advertised with the St Louis Cardinals (and announcer Harry Carrey) up until Busch bought the team (and subsequently renamed Sportsman Park as Busch Stadium).
The parent company Falstaff's height was in 1966, but fell afterwards, ending up being bought by Pabst until it was eventually phased out.
Stag is back but it's impact is generally these few counties where I grew up,