Chicken and Waffles
Feb. 24th, 2013 09:44 amYou may be aware of Lay's Chips contest to create a new potato chip for the masses (and award a million dollars while doing it).
The three flavors are Cheesy garlicbread, the spicy Sriracha, and that regional favorite Chicken&Waffles.
Of course, the buzz around (and the one I have tried) is Chicken&Waffles.

So?
I will say that I didn't like it, and after a half-dozen i was done. That opinion wasn't unanimous in the office though.
To me, it was too salty for a dessert chip and too sweet for a potato chip. I heard Guy Fieri describe these chips as tasting like 'burned ice cream cones" and that is probably the closest description to what I thought.
I think trying to capture the flavor of these two distinct things is a bit more challenging than throwing a couple of flavors together. The chip appears to be a mix of chicken bouillon flavor and maple syrup taste, which yes, in theory, does fulfill both sides represented.
I think the chip could have been served better by reaching more into a chicken flavor (and if not that extreme, then the other) instead of trying to meet in the middle.
In any case, while I would never buy these chips. I would consider this a resounding success. These chips are the most buzzed about food product that I have seen for a long time.
The three flavors are Cheesy garlicbread, the spicy Sriracha, and that regional favorite Chicken&Waffles.
Of course, the buzz around (and the one I have tried) is Chicken&Waffles.
So?
I will say that I didn't like it, and after a half-dozen i was done. That opinion wasn't unanimous in the office though.
To me, it was too salty for a dessert chip and too sweet for a potato chip. I heard Guy Fieri describe these chips as tasting like 'burned ice cream cones" and that is probably the closest description to what I thought.
I think trying to capture the flavor of these two distinct things is a bit more challenging than throwing a couple of flavors together. The chip appears to be a mix of chicken bouillon flavor and maple syrup taste, which yes, in theory, does fulfill both sides represented.
I think the chip could have been served better by reaching more into a chicken flavor (and if not that extreme, then the other) instead of trying to meet in the middle.
In any case, while I would never buy these chips. I would consider this a resounding success. These chips are the most buzzed about food product that I have seen for a long time.