Miscellaneous Debris: Still Moar Football
Oct. 1st, 2013 06:52 pmSuccessfully implementing the healthcare law is a key goal for Maryland Gov. Martin O’Malley (D), who is considering a run for president in 2016.
This isn’t the first time the Ravens have lent their support to O’Malley’s agenda: Ravens players appeared in a series of print and radio ads in 2009 urging Maryland residents to sign up for Medicaid.
The specifics of the Ravens’s role in promoting ObamaCare enrollment were not immediately clear Tuesday. At a minimum, the partnership represents a symbolic win for the law’s supporters following the NFL’s refusal to help promote the law.
Any involvement from the Super Bowl champions will add a new outreach tool in a state that has already enthusiastically embraced the healthcare law.
“The launch of Maryland Health Connection’s advertising and outreach campaign is an important milestone as we move toward 2014 and the expanded access to health insurance for hundreds of thousands of Maryland residents,” said Joshua Sharfstein, the state’s Health secretary.
Maryland is among the states working hardest to make the new healthcare law work. The state also launched a new advertising campaign Tuesday to raise awareness of new coverage options through the state’s insurance exchange.

Naturally, the right wing went bonkers.
"Keep your politics outta my Football" petitions were started, and the Ravens have down played their involvement. Still, it's hard to find any difference between a team advertising for a state lottery program.
The Department of Health & Human Services had reached out to the NFL, NBA and Major League baseball, but GOP pressure has scared them all away, with the exception of pro soccer.
Pearce said the exchange has a partnership with the Ravens, but it’s not as if players will be touting the benefits of health insurance. The team says the deal is nothing special, comparing it to advertising arrangements with the Maryland Lottery and Verizon. And the team turned down a request to talk about the ads.
Sports marketers say there’s a reason the Ravens are downplaying their deal with the Maryland Exchange.
“The team might actually anger the fans," said Chris Anderson of the firm Marketing Arm. "And they might be so upset in fact that the fans say you know what I’m not going to come back to the game next week.”
Anderson said President Obama’s health care reform law is much more political and controversial than the Massachusetts plan was. Indeed, a couple months ago, Republican congressional leaders sent a letter to six professional sports leagues, including the NFL, warning that a team would "risk damaging its inclusive and apolitical brand" by helping promote health care reform.
But the letter writers left soccer off the list. DC United, Washington’s soccer team, will help promote the District of Columbia’s exchange, said its chief, Mila Kofman. She said they’re sponsoring three DC United games next month, running public announcements, and setting up information booths in the parking lot and stadium