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bedsitter23) wrote2012-04-21 04:12 pm
bedsitter23) wrote2012-04-21 04:12 pm
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Caucus Update: What kind of man watches "The Big Bang Theory" edition
Last month, the Des Moines Register ran a headline story in their Sunday paper which tells who spent what where during the 2012 caucus. It is fascinating ephemera.
The campaigns spent 2.4 million dollars in tv ads on Des Moines-area network television. These are the shows that were picked out to be advertised on and by whom.
Probably oddly to anyone outside the state, the local CBS affiliate dominates the scene like nothing I have ever seen. Half of the tv ads were bought there. Also, Rick Perry ran nearly half of the ads on the way to fifth place finish. I clearly think Iowans were sick of seeing his face every ten minutes.
There seems to be some missed opportunities of course ("I am the candidate who backs Sci-Fi shows in Prime Time") and irony (Despite the hard position on family values, these candidates have no problem spending money on Ellen and Desperate Housewives)
Here's the numbers:
Rick Perry
Spent on local network tv in the Des Moines area: $908,357
Spots run on local network tv: 3,086
Some of his favored shows: Big Bang Theory (syndicated version), Two and a Half men, X factor, Judge Judy, 30 Rock, NFL, General Hospital
Other shows of note: Letterman, Fringe, Ellen, Modern Family, Survivor season finale, Iowa state Men's Basketball,Terra Nova, Desperate Housewives, Ag Day, CBS GOP debate
Last big push: Revenge, Bachelor, New years Rockin' Eve, syndicated Big Bang Theory episodes, soap operas
Ron Paul
Spent: $639,367
Spots run: 1,108
Some of his favored shows: Local news, World news, Two and a Half men, Today Show, Good Morning America
Other shows of note: Paul spent $1500 on ads for I want A Dog For Christmas Charlie Brown; Wheel of Fortune, Judge Judy, Dr Phil, Early Show, Fox news shows, Face the nation, This Week with George Stephanapolous, Inside Edition, House
Last big push: Half of the money spent was in December- Outback Bowl, Letterman, Football, Dr Phil, news
Mitt Romney
Spent: $413,529 (all in December)
Spots run: 769
Some of his favored shows: Two and a Half men, Big Bang Theory, NFL, Today Show, Good Morning America, Nightline, Local news, World news
Other shows of note: , Dr Phil, Live with Regis and Kelly, Desperate Housewives, Ellen, Iowa men's basketball coach's show, Cops, Inside Edition, America's Funniest Home Videos, Jeopardy, Survivor season finale
Last big push: 100s of spots on news and football games
Tim Pawlenty
Spent: $191,700 (all in July and August)
Spots run: 691
Some of his favored shows: Local news, Ag Day (around 5:40 AM), Time of Grace (ministry show)
Other shows of note: Dr Phil, Live with Regis and Kelly, Fox news shows, Face the nation, This Week with George Stephanapolous,Letterman, Meet the Press, Judge Judy, Young & the Restless, Wheel of Fortune
Last big push: Pawlenty ran 691 ads before the Ames Straw Poll. The winner (Bachmann) ran 90 in the same time frame. Like Perry, familiarity breeds contempt.
Newt Gingrich
Spent: $169,571 (all in December)
Spots run: 305
Some of his favored shows: Local news, World news
Other shows of note: , Dr Phil, NFL, Big Bang Theory, This Week with George Stephanapolous,Letterman, Meet the Press, Wheel of Fortune, Good Morning America, Today Show
Last big push: Iowa State Basketball games, Outback Bowl, The Tournament of Roses parade, The Bachelor, The View
Michele Bachmann
Spent: $47,098
Spots run: 104 (14 in July, 76 in August, 14 in December)
Some of her favored shows: Fox news Sunday, local news, Face the Nation, This Week with George Stephanapolous, Meet the Press, Today Show, Good Morning America
Last big push: 14 ads during local news
Barack Obama
Spent: $32,649
Spots run: 121
Some of his favored shows: Fox news Sunday, local news, world news, Big bang Theory, Judge Mathis, Maury Povich, Ellen, Judge Judy, Two and a Half Men, NFL
Last big push: None- Obama's ads ran after the caucus was over- mostly during the week of Jan 20-26
Randall Terry (anti-abortion activist running for Democrat nomination)
Spent: $3,060
Spots run: 3 (June 9, Dec 7)
Some of his favored shows: local news
Rick Santorum
Spent: $0 (some ads on cable tv, no ads on local network tv)
Last big push: Santorum's PAC ran ads here in the finals days up to the caucus
Herman Cain
Spent: $0 (some ads on cable tv, no ads on local network tv)
Last big push: n/a- The Register's Rick Haus says that this was a testament to how disorganized cain's campaign was- that the excellent speaker never ran ads on local tv.
The campaigns spent 2.4 million dollars in tv ads on Des Moines-area network television. These are the shows that were picked out to be advertised on and by whom.
Probably oddly to anyone outside the state, the local CBS affiliate dominates the scene like nothing I have ever seen. Half of the tv ads were bought there. Also, Rick Perry ran nearly half of the ads on the way to fifth place finish. I clearly think Iowans were sick of seeing his face every ten minutes.
There seems to be some missed opportunities of course ("I am the candidate who backs Sci-Fi shows in Prime Time") and irony (Despite the hard position on family values, these candidates have no problem spending money on Ellen and Desperate Housewives)
Here's the numbers:
Rick Perry
Spent on local network tv in the Des Moines area: $908,357
Spots run on local network tv: 3,086
Some of his favored shows: Big Bang Theory (syndicated version), Two and a Half men, X factor, Judge Judy, 30 Rock, NFL, General Hospital
Other shows of note: Letterman, Fringe, Ellen, Modern Family, Survivor season finale, Iowa state Men's Basketball,Terra Nova, Desperate Housewives, Ag Day, CBS GOP debate
Last big push: Revenge, Bachelor, New years Rockin' Eve, syndicated Big Bang Theory episodes, soap operas
Ron Paul
Spent: $639,367
Spots run: 1,108
Some of his favored shows: Local news, World news, Two and a Half men, Today Show, Good Morning America
Other shows of note: Paul spent $1500 on ads for I want A Dog For Christmas Charlie Brown; Wheel of Fortune, Judge Judy, Dr Phil, Early Show, Fox news shows, Face the nation, This Week with George Stephanapolous, Inside Edition, House
Last big push: Half of the money spent was in December- Outback Bowl, Letterman, Football, Dr Phil, news
Mitt Romney
Spent: $413,529 (all in December)
Spots run: 769
Some of his favored shows: Two and a Half men, Big Bang Theory, NFL, Today Show, Good Morning America, Nightline, Local news, World news
Other shows of note: , Dr Phil, Live with Regis and Kelly, Desperate Housewives, Ellen, Iowa men's basketball coach's show, Cops, Inside Edition, America's Funniest Home Videos, Jeopardy, Survivor season finale
Last big push: 100s of spots on news and football games
Tim Pawlenty
Spent: $191,700 (all in July and August)
Spots run: 691
Some of his favored shows: Local news, Ag Day (around 5:40 AM), Time of Grace (ministry show)
Other shows of note: Dr Phil, Live with Regis and Kelly, Fox news shows, Face the nation, This Week with George Stephanapolous,Letterman, Meet the Press, Judge Judy, Young & the Restless, Wheel of Fortune
Last big push: Pawlenty ran 691 ads before the Ames Straw Poll. The winner (Bachmann) ran 90 in the same time frame. Like Perry, familiarity breeds contempt.
Newt Gingrich
Spent: $169,571 (all in December)
Spots run: 305
Some of his favored shows: Local news, World news
Other shows of note: , Dr Phil, NFL, Big Bang Theory, This Week with George Stephanapolous,Letterman, Meet the Press, Wheel of Fortune, Good Morning America, Today Show
Last big push: Iowa State Basketball games, Outback Bowl, The Tournament of Roses parade, The Bachelor, The View
Michele Bachmann
Spent: $47,098
Spots run: 104 (14 in July, 76 in August, 14 in December)
Some of her favored shows: Fox news Sunday, local news, Face the Nation, This Week with George Stephanapolous, Meet the Press, Today Show, Good Morning America
Last big push: 14 ads during local news
Barack Obama
Spent: $32,649
Spots run: 121
Some of his favored shows: Fox news Sunday, local news, world news, Big bang Theory, Judge Mathis, Maury Povich, Ellen, Judge Judy, Two and a Half Men, NFL
Last big push: None- Obama's ads ran after the caucus was over- mostly during the week of Jan 20-26
Randall Terry (anti-abortion activist running for Democrat nomination)
Spent: $3,060
Spots run: 3 (June 9, Dec 7)
Some of his favored shows: local news
Rick Santorum
Spent: $0 (some ads on cable tv, no ads on local network tv)
Last big push: Santorum's PAC ran ads here in the finals days up to the caucus
Herman Cain
Spent: $0 (some ads on cable tv, no ads on local network tv)
Last big push: n/a- The Register's Rick Haus says that this was a testament to how disorganized cain's campaign was- that the excellent speaker never ran ads on local tv.